Welcome to BILSIMA24 

Dear Participants,

We are delighted to invite and welcome you to participate in Cairo University International Conference (BILSIMA24), which will be held from 30^th November to 2^nd December.

Driven by our vision on innovation and sustainability, the main theme for annual international conference of Faculty of Commerce – Cairo University is “Business Innovation Leading to Sustainable Impact: Multidisciplinary Approach”. Scholar and practitioners acknowledge that sustainability objectives and practices are extended beyond merely enhancing the environment and societies; but also have the capacity to foster innovative business approaches and pave the way for future growth and development.

Throughout the conference we will discuss the challenges we all face, aiming to generate relevant, impactful insights into the innovative forms, models and means that lead to enhancing the scholarly exploration of sustainability-related research in the fields of accounting, business, insurance, and actuarial sciences. These discussions help in encouraging stimulating interdisciplinary dialogues; facilitating exchanges between scholars and practitioners; and providing cutting-edge insights to tackle the undergoing global sustainability challenges.

You are warmly welcomed to join us at BILSIMA24, where academics, policymakers, and industry leaders will be engaged in discussions on those matters. Your participation will play a crucial role in shaping practices and theories in innovation and sustainability. We look forward to your participation in making a meaningful impact.

All papers presented in the conference will be published in the proceeding e-book and printed with Cairo University ISBN. 

 The conference is held under the auspices of

Professor Mohammed Ayman Ashour	Professor Mohamed Samy Abdelsadek	Professor Mohamed Maait
Minister of Higher Education	President of Cairo University	Executive Director and Member of the Executive Board, at the International Monetary Fund- Former Minister of Finance